Pratham Makhija
Digital Marketing Strategist
I help brands turn traffic into customers — through search, paid media and content that’s built to convert, not just to look good.
I’m a digital marketer who thinks in numbers first, creative second. Over the past several years I’ve worked across search, social and email for brands that needed real, measurable growth — not vanity metrics. My work sits at the intersection of strategy and execution: I build the plan, then I’m in the dashboards every week making sure it’s working.
Outside of client work, I spend time studying how platforms change — algorithm shifts, new ad formats, attribution models — so the strategies I run stay ahead rather than catching up.
Where I focus
01
Search & SEO
Technical audits, keyword strategy and content that moves rankings — and revenue — not just traffic.
02
Paid media
Google, Meta and programmatic campaigns built around a target CAC, not just a spend budget.
03
Content strategy
Editorial calendars and messaging frameworks that give a brand a consistent, recognisable voice.
04
Analytics & reporting
Dashboards and attribution models that tell you what’s actually driving growth.
My approach
- → Start with the number that matters — Every engagement starts by agreeing on one metric that defines success — then everything else is built to move it.
- → Test in public, report in private — I run experiments openly with the team, but reporting stays honest about what’s working and what isn’t.
- → Small budgets prove big ideas — Before scaling spend, I validate the hypothesis cheaply — a channel earns its budget, it isn’t given one.
3.2×
average return on ad spend
40+
brands worked with since 2019
65%
lift in organic traffic within 6 months
Let's talk.
If you’re looking for someone to own your marketing numbers — not just your calendar — I’d like to hear about it.